Marketing Mix
The products, the Escoffier sell consist of food and beverages, but a customer also pays for the service the restaurant offers. The quality of these is the main reason customers visit the restaurant.
A price of 20 pound for a five course menu is attractive for customers especially if you consider the value of the ingredients. Even with all the budget cuts the price for food is still the same as always, but the portion size was decreased.
It's easy to find and access with the public transportation system due to it's position near the city center. This is also reason for customers to visit the restaurant. A big constraint, that maybe scares some potential customers away, is the fact, that there's no possible parking space at dinnertime.
The Escoffier offers special offers like the attractive Christmas menu. They also face a lot of competition from other restaurants, especially college ones.
A price of 20 pound for a five course menu is attractive for customers especially if you consider the value of the ingredients. Even with all the budget cuts the price for food is still the same as always, but the portion size was decreased.
It's easy to find and access with the public transportation system due to it's position near the city center. This is also reason for customers to visit the restaurant. A big constraint, that maybe scares some potential customers away, is the fact, that there's no possible parking space at dinnertime.
The Escoffier offers special offers like the attractive Christmas menu. They also face a lot of competition from other restaurants, especially college ones.
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