We choose the questions very carefully after minutes of thinking.
To ask the customers for their first name was John idea. He wanted to get to know the respondents better. Question number 2 was my idea. I thought it was a good idea to ask this, since we would learn about the distance potential customers are ready to travel to get to the restaurant. Sadly the first two questions weren't answered often - almost never - so maybe we shouldn't have included them.
Question number three had the purpose to get a grasp of the Escoffier customer's demographics, to learn about possibilities to expand the target market. Strangely 80% of answers to that questions came from people below 21.
Questions four and five are the most interesting. We chose them because we wanted to know about the popularity of the restaurant, and how customers would rate it.
We only used closed questions since they're a lot easier to answer. In my opinion our survey would have been less successful if we used open questions, since the people who take part in surveys want to finish them quick. We didn't push the participants to an answer by always giving them multiple choices.
We received a lot of valuable information for questions 3-5, but not for 1 and 2, which isn't tragic, since they weren't relevant at all. Over all the survey still wasn't successful. This is because of the low number of answers we received. The number of participants could have been greater, if we shared it both on Facebook.
The questions were as straightforward as possible. Only at question four there was a little bit confusing: "Have you heard about the Escoffier? If yes, how would you rate it?" In the moment we wrote it, the purpose of the question seemed obvious, but later I realized we accidently asked two questions in one. We should have corrected it, but no one seemed to be confused by it, so we didn't make any changes.
No comments:
Post a Comment