Political: The Escoffier has only a very limited budget. That means it can't afford things like proper decoration and has to limit their portion size. Furthermore The appetizer has completely disappeared from the menu and the coffee is extra now.
The Restaurant relies heavily on government funding, which means it gets funded and can therefore afford additional equipment, but has to give all the money they make back to it's source
The Escoffier is classified as a training restaurants, so the staff isn't paid, which saves a lot of money. Also it encourages visitors to eat there to support the education of the students. It also has a negative aspect: Students make a lot of mistakes than real staff. But since the Escoffier is a exceptional training restaurant, which even earned a AA rosette, the students have a real high standard of service.
Economic:
Like every restaurant the Escoffier faces a lot of competitors, but it still receives enough customers. The reason for this is that now after the recession of the last years is over, more and more people have enough money to dine in restaurants even on regular workdays. The restaurant also has access to regional specialties, like blue Vinnie or black cow vodka, which it gets for a fair amount of money. And since the Escoffier only employs training staff, they don't need to pay them, which is a big positive factor, considering how much money other restaurants loose, because of the current job market situation.
Social: The Escoffier doesn't invest in a lot of marketing, but all the student's who recommend the business make up for it. If every student recommends the business a lot of the families will actually go there at least once. Like I already wrote before, it is a new trend for customers to go dining on weekdays, not only on the weekend. And since the Escoffier offers good food for their price, the customers will prefer it over more expensive alternatives.
Technological: In the last few years the Escoffier like many other restaurants renewed their equipment and brought it on a modern level. Now they're as fast and efficient as every other competitor.
But because of all these machines the electricity bills are enormous. The same applies for gas and water.
The restaurant is also very easy to reach. This is because of the improvements in transportation technology in the last few years.
The strengths of the Escoffier are it's position in a big city with hundreds of potential customers and target markets, the fact that they're a government funded training restaurant and therefor doesn't have to pay students while it gets money by the government and attracts customers, who want to help the education.
The weaknesses are the budget cuts the college puts on them, the fact that students are more likely to make mistakes than employees and the horrendous parking situation.
The opportunities of the Escoffier include the expansion into another target market, or another part of the city by opening a second restaurant. But first they need an opportunity to solve the parking problem.
Possible threats for the Escoffier consists of other training restaurants and the fact that the government could take away their financial support. Furthermore there is always the risk of loosing customers. It mostly caused by the ridiculously small portion size.
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